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FlowerBuyer.com® proudly celebrates 10 Years serving the international floral industry.
Canadian e-commerce business blossoms as international industry pioneer as it enters its second decade in business.
October 15, 2007 - FlowerBuyer.comŪ is pleased to celebrate 10 years of serving the floral sector and helping flower consumers save money.
During the past 10 years, FlowerBuyer.comŪ has grown from a North American based live, on-line flower auction into an international floral provider now serving more than 10 countries. The company takes great pride in having positively impacted the way companies purchase their floral products.
Over the last 10 years, FlowerBuyer.comŪ has developed a number of diverse purchasing options, has seen a vast expansion of broad product variety and has established a grower base that exceeds 400 product providers globally.
"Ten years ago we set out to build an on-line purchasing system designed to save retail florists and wholesalers money. It was something that had never been done before in the industry," comments Cornelis Keeren, President of FlowerBuyer.comŪ. "We focused on the use of technology, operating lean, with a concentrated effort on customer service"
Innovation continues to be the driving force behind all programs, day-to-day practices and virtually every single initiative generated by FlowerBuyer.comŪ. A commitment to technological advancements remains at the forefront for the company and is a core element to developing a service focused experience for both the customers and the flower growers of FlowerBuyer.comŪ.
"We stand by our technology and make every effort to achieve exceptional customer service which ensures we are delivering the very best buying solutions to all of our customers, without exception," contends Michael Wisz, COO - Corporate Operations. "We see ourselves as a business partner to the industry and will continuously seek out new methods to assist our customers in operating more profitably."
As a leading edge floral distributor specializing in fresh cut flowers, the use of the latest technologies and state-of-the-art logistic development allows the company to offer customers in the US, Canada and now Europe, the opportunity to purchase their entire fresh cut product needs via e-commerce on the internet. The benefit of FlowerBuyer.comŪ's offering provides customers with savings up to 20-35%. In addition, the system also provides fast and efficient delivery, access to a variety of hundreds of products from growers from around the world, and access to a dedicated and multi-lingual customer care centre...all at your fingertips.
In recognition of 10 years in business the company will be launching a new look to its website. The fresh and attractive new image will provide customers with more information, greater ease in purchasing and will offer an enhanced array of giftware, accessories and flower care products for puchasing.
Furthermore, FlowerBuyer.comŪ announced a new "Buy the Bunch" program offering retail florists the ability to maximize their spending dollar. It empowers florists to mix and match smaller order quantities all while benefiting from the great savings traditionally offered by the floral distributor.
The 10th year in business also marked a milestone for FlowerBuyer.comŪ as it launched its live internet auction to the European market. With Holland representing the hub of the European floral sector, FlowerBuyer.comŪ opened a European Regional office in Rijnsburg in the Netherlands. Now US, Canadian and European customers can participate together on our European Auction.
Additionally, FlowerBuyer.comŪ understands the importance of helping customers to achieve greater success through increased revenues. To help support their customers and in light of their anniversary celebrations, they have designed and produced a DVD video with Flowers For Kids. The video is a production of the Flowers for Kids program and features the founder of the organization, Ramiro Peņaherrera. The video is ideal for those that wish to reference the program on a regular basis and is suitable for those that are unable to attend the Flowers for Kids seminar in person. It is now available on FlowerBuyer.comŪ's website.
In addition to extraordinary savings, FlowerBuyer.comŪ continues to remain focused on grower relations, product longevity, quality and transportation logistics. It has developed a buying and transport system that reduces travel time.
"We work diligently with our growers and our logistic systems partners to ensure that our clients receive their products on time and in good condition." says Blair Campaigne, COO, North and South American Operations. "We are always searching for ways to reduce travel time without compromising product quality."
By working closely with its growers, they have founded deep relationships that enable the company to provide the products their customers expect. Their growers play an integral part of the company's success. FlowerBuyer.comŪ has invested the time to hand select each one to ensure they fit with the company standards.
FlowerBuyer.comŪ recognizes the importance of customer service excellence. With an end goal to create a positive buying experience it knows that consistent and meaningful customer and grower communication are essential. Essentially, FlowerBuyer.comŪ has captured all the positive attributes the industry offers and has built on these characteristics to create a unique and tech savvy purchasing solution. It has ultimately developed a hybrid customer focused system that offers both the traditional personal touch combined with the speed customers demand in today's business arena.
FlowerBuyer.comŪ has proven to be an industry pioneer with its world-renowned live on-line Auction. The company continues to break ground by relentlessly developing new and innovative products and initiatives.
FlowerBuyer.comŪ is committed to continuing to revolutionize the way customers buy flowers.
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